Abstract
The paper studies the role that the media plays in perpetuating prejudice. It looks at the prejudice prevalent in the marketing strategies of television and then moves on to suggestions for improving equality in television's marketing strategies.
From the Paper:
"The media has become an educational tool and source and the society has unconsciously grown dependent upon it for development and understanding of one self. Media has become a part of our culture and plays a pivotal role in societal norms."
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