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McCabe vs. British America Tobacco Australia Services Limited

Abstract The original argument was that cigarettes caused Ms. McCabe's cancer because she was not aware of the health risks involved in smoking cigarettes. Materials was taken from service that help write an essay . The appeal argument stated that the destruction of documents interfered with a fair trial. This paper explores in detail if the destruction of documents by the tobacco company, in order to hide information concerning the health risks of cigarette smoking interfered with a fair trial. From the Paper: "The entire concept behind the documentation retention policy is the reason in question as why the documents were destroyed. The courts have decided that the tobacco company was in their legal right in destroying the documents. But although they have been destroyed lawfully, the intention behind the documents may have interfered with justice. Were the documents destroyed to create more space, to be more cost and time efficient; or were they
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A study of prejudice perpetuated by the media.

Abstract The paper studies the role that the media plays in perpetuating prejudice. It looks at the prejudice prevalent in the marketing strategies of television and then moves on to suggestions for improving equality in television's marketing strategies. From the Paper: "The media has become an educational tool and source and the society has unconsciously grown dependent upon it for development and understanding of one self. Media has become a part of our culture and plays a pivotal role in societal norms."

A rhetorical analysis of the advertisement for Simply Sleep and Tylenol PM

Abstract The paper closely analyses the advertisement. It focuses on the target audience, the text and its suggestions, the irony in the text and the way that the text puts across the message of the advertisement. From the Paper: "The advertisement is for Simply Sleep and Tylenol PM. Simply Sleep is used to treat insomnia. Tylenol PM is used to treat insomnia as well as to relieve pain. The advertisement features a hand-written message over a background showing a dark forest with a new moon in the sky above the text. The audience for the advertisement is anyone suffering from insomnia, whether insomnia on its own, or in combination with pain. The advertisement promises that the product will relieve the insomnia and insomnia sufferers will not have to spend any more nights sitting up awake."